Brand Manager - #195586

CPG Manufacturing

Vaughan, On - Hybrid Role

Competitive Salary $80,000-$95,000, Benefits, Bonus and opportunity to grow!

My client, a leading consumer goods company in the beauty and personal care industry is looking for a Brand Manager to join their dynamic team. This role is ideal for a creative, detail-oriented professional with a passion for developing innovative products and driving brand growth. The successful candidate will thrive in a fast-paced environment, contributing to strategic initiatives that shape the future of a diverse product portfolio. Reporting to the Senior Brand Director or Vice President of Marketing, the Brand Manager will collaborate with cross-functional teams to develop and execute bold, market-driven strategies.

Key Responsibilities

Brand Development & Marketing (40%)

• Champion the brand’s vision, ensuring consistency across all consumer touchpoints.
• Develop and execute go-to-market strategies and marketing campaigns that drive consumer engagement and demand.
• Create high-quality marketing materials and toolkits aligned with brand positioning.
• Manage the brand’s visual assets, including imagery, graphics, and videos.
• Collaborate with internal teams and external agencies to implement innovative promotional strategies.
• Analyze market trends, consumer behavior, and competitive dynamics to inform brand strategy.
• Work with the creative team to execute integrated marketing communications.
• Partner with the sales team to design and analyze trade marketing programs, including promotions and in-store displays.
  
  

Business Management & Analytics (40%)

• Conduct in-depth market and competitor analysis to guide decision-making.
• Provide regular updates on brand and market performance using key data sources (AC Nielsen, POS, IRI, consumer insights).
• Assess the effectiveness of marketing initiatives and identify opportunities for optimization.
• Monitor category trends and industry shifts to enhance brand positioning.
  
  

New Product Development (10%)

• Contribute to ideation and execution of new product innovations from concept to launch.
• Work with product development, regulatory, and sales teams to align offerings with market trends and consumer needs.
• Oversee packaging, artwork, and regulatory approvals in collaboration with designers and key stakeholders.
• Conduct post-launch analysis to track performance and optimize future initiatives.
  
  

Cross-Functional Collaboration & Special Projects (10%)

• Prepare and present key insights and recommendations to senior leadership.
• Support sales teams with marketing materials, mock-ups, and presentations.
• Work closely with departments such as Sales, Finance, Operations, and Graphics to ensure seamless execution of brand initiatives.
  
  

Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, Social Sciences, Psychology, Sociology, or Economics; MBA preferred.
• Minimum 3+ years of experience in brand management within the CPG, beauty, or personal care industry.
• Strong knowledge of category trends, competitive landscape, and consumer behavior.
• Experience in natural, wellness, and conventional beauty products is a plus.
• Exceptional project management and problem-solving skills.
• Entrepreneurial mindset with the ability to drive results and overcome challenges.
• Understanding of retail and shopper dynamics in Canada and the US.
• High proficiency in Microsoft Excel, Word, and PowerPoint.
• Ability to work in a hybrid office environment (minimum 3 days per week in-office).
  
  

This is an exciting opportunity to make a significant impact within a growing organization. If you are a strategic thinker with a passion for beauty and brand-building, we’d love to hear from you!

#16635141

Thank you for your interest in this job posting.

We look forward to hearing from you.

TalentSphere Staffing Solutions

talentsphere.ca

Canada

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