Customer Data Consultant - #180758

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

The digital economy has caused a massive increase in the amount and importance of digital content. Digital content and the customer experiences it fuels are, together, a vital expression of a brand’s voice and purpose. We help leading brands create and deliver the right content for the right customer at the right time for immersive, relevant experiences. We offer an end-to-end approach to the content lifecycle and cut through the complexity for improved speed to market and relevance, at scale. Our unique tools and services organize, store and optimize content, including taxonomy, rights and asset management, analytics and quality assurance.

You Are:

A customers’ experience with a brand spans a lot of people, processes, and of course technology. As a CDP Consultant you get what makes customer interactions tick – how we can gather the data in the moment to deliver the right message, or inform the right decision, where it’s marketing progressing customers from awareness to prospects, or cross selling to existing customers, or even informing sales or service about what the customers trying to accomplish. You understand that the best-looking app or website in the world is useless if it can’t leverage the data it needs to have a meaningful customer experience. And clients have come to rely on you for your expertise in getting the right data to the right app at the right time, every time. If you are passionate about data and helping clients truly connect with their customers, we’d like to meet you.

The Work:

Drive requirements and design to identify and recommend workable solutions to clients across data driven marketing, single view of the customer, and marketing technology, with a specialization in Customer Data Platforms

Drive platform selection to select the best technology platforms for the job

Create architecture and solution blueprints to meet client requirements

Work with the project management to develop the overall implementation solution plan

Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies

Work with business and technology client representatives to gather functional and technical requirements

Keep informed of the latest technology trends and innovations especially in the areas of customer data platforms, marketing automation, data integration, master data management, marketing resource management, digital asset management, web content management, mobile, and social media

Here’s What You’ll Need:

3+ years of hands-on experience with marketing / customer data

Minimum 1+ years implementation experience for one or more Customer Data Platforms

Minimum 1+ years hands on SQL experience

English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

A University degree is required for this position

Bonus Points If:

Experience with Customer Data Platforms and MDM such as Adobe Real-Time CDP, Salesforce CDP, Treasure Data, Zeta Global, Tealium AudienceStream, Amperity, Redpoint Global, or Twilio Segment

Experience with Technologies and Processes for Marketing, Personalization, and Data Orchestration such as Adobe Marketing Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud

Experience with marketing campaign design and implementation

Experience in online ad serving or site serving platforms

Experience with technologies and processes for content management systems, digital asset management software, web content management

Experience with technologies and processes for mobile and social media technologies, solutions, and strategies

Full lifecycle implementation experience using various SDLC methodologies

Experience with marketing customer data models, marketing analytics

Experience in a consulting environment and/or digital agency with demonstrated track record of continuing responsibilities, creativity and innovation