Digital Marketing Specialist - #195379

Job Title: Digital Marketing Specialist

Location: Cambridge, ON | On-site

Job Type: Full-time

Benefits: RRSP, health/dental/vision package, reimbursement for tuition and professional dues, paid vacation, personal days, and sick days

Get To Know Us

Eclipse Automation, part of Accenture, delivers cutting-edge custom automated manufacturing solutions across multiple industries. We combine advanced automation expertise with Accenture’s digital transformation capabilities to create smart, efficient, and sustainable manufacturing systems. Our global network includes facilities in Canada, the United States, Germany, Hungary, Switzerland, and Malaysia, ensuring regional expertise and global strength.

The Position

The Digital Marketing Specialist is responsible for planning and executing B2B digital marketing campaigns to generate marketing qualified leads, drive new logo pipeline, and build traction with target accounts across various platforms. This role collaborates with cross-functional teams to deliver compelling online experiences that attract mid-market to enterprise clients and position Eclipse Automation as the premier automation solution for digital manufacturing. The Digital Marketing Specialist also manages the analysis, reporting and optimization of all campaign, SEM, SEO, and social media activities – applying best practices to support the company’s vision and entrepreneurial culture.

What You’ll Be Doing

• Collaborate with the Marketing Manager to develop and execute digital strategies focused on brand awareness, lead generation, and conversion
• Manage and optimize digital campaigns across SEO, SEM, website, social media, and display advertising.
• Monitor and analyze performance using tools like Google Analytics, Adobe Analytics, SEMrush, and social media dashboards to improve user experience and support conversion goals
• Analyze trends and performance data across paid (Google, LinkedIn) and organic (SEO, social) channels to optimize spend and strategy
• Lead A/B testing and apply conversion rate optimization strategies to maximize results.
• Build and deliver regular performance reports with actionable insights on campaign effectiveness, website metrics, and user behavior
• Coordinate the creation and optimization of campaign assets such as landing pages to enhance engagement and drive conversions
• Create compelling ad copy and collaborate with the Content team to produce effective visuals for paid campaigns across platforms including Google, LinkedIn, G2, and Capterra
• Publish approved content to corporate social media accounts, ensuring correct formatting, tagging, and scheduling in line with direction provided by the Content team
• Work with the Content team to ensure consistent messaging and storytelling across all digital platforms
• Collaborate with external agencies and partners to scale digital marketing efforts and explore new opportunities
• Stay informed on digital marketing trends and best practices to implement innovative approaches
• Work and collaborate in a team environment, actively participating and engaging in group meetings
• Complete other duties and projects as assigned
  
  

What We’re Looking For

• Bachelor’s Degree in Marketing, Communications, Public Relations, Design or equivalent
• 5+ years of B2B digital marketing experience with a strong track record of results
• Proven expertise in SEO, SEM, social media, and display advertising
• Skilled in optimizing landing pages, user funnels, and running A/B and multivariate tests
• Proficient in Google Analytics, Google Ads, Google Search Console, LinkedIn Ads, as well as ad serving tools (e.g., AdSense, Ad Manager)
• Hands-on experience with WordPress and driving blog traffic growth
• Strong understanding of social media platforms and content distribution strategies
• Strong analytical skills for interpreting marketing data, trends, and performance metrics
• Familiar with Web Content Accessibility Guidelines (WCAG)
• Experience with tools like Hotjar, SEMrush, Unbounce, Monday.com, HubSpot, and Canva
  
  

What We Offer

• Reimbursement for tuition and professional dues
• Three weeks of vacation and five paid personal days (to start)
• RRSP matching program
• Free snack program
  
  

Why Join Us

Here at Eclipse Automation, creation and innovation are at our core, and our culture reflects that. Fast-paced and continuously fostering growth, we encourage the entrepreneurial spirit that our teams embody, and leverage each of their strengths to do better for our people, our clients, and our communities.

Our teams are made up of innovators, thinkers, and doers, with the know-how and expertise to exceed expectations, and the relentless spirit to create and reinvent. Our people are what enable us to live up to our name – to eclipse all others, inspiring and creating outcomes that change the world.

Eclipse Automation is committed to creating an accessible and inclusive work environment. It is our policy to recruit and select applicants solely on the basis of their qualifications. We are an equal opportunity employer that hires talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, or any other status or condition protected by applicable law.

Eclipse Automation encourages applications from all qualified candidates. Those in need of accommodation at any stage of the recruitment process should notify [email protected]. Any information received that relates to accommodation needs of a candidate will be addressed in a confidential manner.