Digital Marketing Specialist - #196051

Acera Insurance Services Ltd. is a leader in our industry, and we work with entrepreneurs, business owners and individuals that are looking for professional guidance and easy-to-understand solutions. Your knowledge and experience with building and deploying effective marketing campaigns is vital so we can grow our business and exceed our targets. We are looking for a talented Digital Marketing Specialist who can use data-driven insight to build, deploy, measure and improve marketing automation initiatives to drive traffic, leads, conversion and revenue growth. 

Location and Status

• Calgary, AB or Kelowna, BC
• Full-time 
• Pay Range: $60,000 - $85,000

Key Accountability Areas

• Build and manage email marketing campaigns to create cross-sell and up-sell opportunities and drive new revenue streams
• Build and deploy email campaigns that supports external communication strategies to improve client retention 
• Build and maintain email marketing automation
• Measure and improve key performance indicators while robust A/B testing
• Collaborate with sales teams and establish clear calls to action and consumer journeys
• Support the marketing initiatives of multiple departments and brands across the Acera group of companies 
• Deploy direct marketing tactics to reach niche audiences and target demographics 
• Work with multi-functional team to plan, produce and share compelling content including infographics, whitepapers, e-newsletters and video through email and social media
• Be a trusted guide and friendly advocate for marketing and email best practice 

Qualifications

• Post-secondary degree or diploma in marketing or a related discipline 
• Minimum 5 years of relevant experience with digital marketing role 
• Expert with Microsoft Office suite of products 
• Expert with email deployment platforms (experience with Marketing Cloud, Pardot or Pathway considered an asset)
• Experienced with CASL requirements
• Experience with Salesforce considered an asset 
• Experienced with Google Analytics and SEMrush considered an asset
• Comfortable with collaboration tools like Teams and project management tools like Wrike 
• Experience with content management system tools like WordPress 
• Google certifications an asset 

Values & Competencies

• Demonstrated ability to work under pressure, meet tight deadlines and effectively handle changing priorities 
• Data-driven and customer experience (CX) mindset 
• Exceptional attention to detail 
• Curiosity paired with a testing mentality – willing to optimize performance through A/B testing
• Comfortable with design aesthetics and mindful of user experience (UX)
• Self-motivated, strategic thinker able to execute, on-time and on-budget with a solid understanding of business objectives and growth initiatives 
• Team-player with the ability to work independently, comfortable with collaboration and building effective relationships