Director of Performance Marketing - #194609

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Relay is building out our growth marketing function, and our Director of Performance will be a key leader on this team. Responsible for advertising, influencers, affiliates, and conversion rate optimization; this person will be on the front lines of ensuring we hit our new customer acquisition goals. Reporting to the VP of Growth, you’ll craft and execute a world-class growth strategy that exceeds acquisition and revenue targets while maximizing efficiency.

Joining Relay means an opportunity to make a huge impact building solutions with the potential to reach 29 million small businesses across North America. If you thrive in a fast-paced environment, are energized by tackling new challenges, and want to help build the next phase of growth – then Relay is the place for you.

What You'll Be Doing

• Develop and execute Relay’s customer acquisition strategy, looking across paid and owned channels to develop an efficient, dynamic, and constantly improving growth engine
• Develop, execute, and optimize paid marketing campaigns across social, search, display, and emerging platforms to drive customer acquisition and ROI
• Collaborate with Product teams to identify and execute growth opportunities within the product experience, including referral programs, onboarding flows, and upsell initiatives
• Own the design execution of A/B and/or multivariate tests across our marketing, signup and onboarding flows, leveraging quantitative and qualitative data to inform decisions
• Deep fluency in CAC and LTV, with the ability to bring a strategic point of view on the right investment and efficiency levels for a highly dynamic business
• Manage affiliate marketing programs, ensuring they align with Relay’s objectives and maximize their impact on growth
• Lead and mentor a team of channel managers, ensuring the consistent execution and optimization of campaigns
• Collaborate with Finance to develop and track budgets and forecasts, and work with Product to align on initiatives that drive growth
  
  

Who You Are

• You have 10+ years of experience in growth marketing, with a strong track record in paid performance marketing
• You have experience optimizing 8-figure annual marketing budgets
• You have a deep understanding of key performance marketing platforms, tools, and techniques, including Facebook Ads, Google Ads, and analytics tools
• You have expertise in product-led growth strategies and collaborating with Product teams to identify acquisition and retention opportunities
• You have a deep understanding of marketing funnels, A/B testing, and best practices for conversion rate optimization
• You're analytical and have the ability to interpret data and turn insights into actionable strategies
• You have exceptional communication and collaboration skills for working cross-functionally with Finance, Product, and Marketing teams
• You’re a master of organization, capable of managing multiple projects and able to speak to details with precision and clarity
• You have leadership experience with a passion for mentoring and a track record of building high-performing teams
  
  

Bonus Points

• You've worked at an early-stage company and have seen it through scale
• You have experience working with SMBs
• You have strong data analytics skills, including SQL, Python, and R
  
  

Our Commitment to You

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
  
  

The Interview Process

• Stage 1: A 45-minute Google Meets video call with a member of the Talent team
• Stage 2: A 45-minute Google Meets video call with the VP of Growth
• Stage 3: A 45-minute Google Meets video call with a member of the Leadership team
• Stage 4: A take-home case study followed by a 60-minute presentation to our Growth Marketing team
  
  

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it.
• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
• You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team.
• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself.
• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
• You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.
• You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.
  
  

Our Promise

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important To Us

Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.