Marketing Product Manager - #225291
TSP, a Syneos Health company
Date: 2 weeks ago
City: Brampton, ON
Contract type: Full time
Remote
Description
Ready to elevate your career and help shape the future of medicine?
At tsp, we’re proud to partner with some of the most innovative biopharmaceutical companies in the world—and right now, we’re hiring directly on behalf of one of our clients for a full-time Marketing Product Manager role. This is a direct hire opportunity where you’ll join a forward-thinking organization committed to transforming patient care. If you're ready to take your career to the next level while doing work that truly matters, this is your moment.
What You’ll Do
As a Product Manager, you’ll play a key role in driving the development and execution of marketing strategy and tactics targeting healthcare professionals (HCPs). Reporting to the Head of Marketing, as Product Manager you will play a pivotal role in supporting the Canadian commercial team in executing on the launch of a game-changing product in the anaphylaxis space. The ideal candidate will drive brand growth through measurable and innovative omnichannel initiatives by bringing a hands-on approach, creativity, collaboration and adaptability. This role demands strong collaboration, analytical and organizational skills.
Ready to elevate your career and help shape the future of medicine?
At tsp, we’re proud to partner with some of the most innovative biopharmaceutical companies in the world—and right now, we’re hiring directly on behalf of one of our clients for a full-time Marketing Product Manager role. This is a direct hire opportunity where you’ll join a forward-thinking organization committed to transforming patient care. If you're ready to take your career to the next level while doing work that truly matters, this is your moment.
What You’ll Do
As a Product Manager, you’ll play a key role in driving the development and execution of marketing strategy and tactics targeting healthcare professionals (HCPs). Reporting to the Head of Marketing, as Product Manager you will play a pivotal role in supporting the Canadian commercial team in executing on the launch of a game-changing product in the anaphylaxis space. The ideal candidate will drive brand growth through measurable and innovative omnichannel initiatives by bringing a hands-on approach, creativity, collaboration and adaptability. This role demands strong collaboration, analytical and organizational skills.
- Plan and execute digital HCP journeys and omnichannel campaigns, leveraging insights to optimize engagement.
- Develop and adapt HCP-targeted sales and educational materials that align to the brand strategy and local regulations, in collaboration with external agencies and internal stakeholders.
- Ensure proper implementation and continuous tracking of analytics and Key Performance Indicators in alignment with local and global commercial team objectives, leveraging analytics tools and collaborative workflows.
- Seek and manage feedback from sales, medical and public affairs colleagues to the materials, and act as the bridge between cross-functional teams, ensuring alignment of goals, timelines, and deliverables.
- Oversee and manage approval workflows for all HCP materials and campaigns, ensuring regulatory compliance and timeliness.
- Bachelor’s degree in marketing, Business Administration, Life Sciences, or a related field.
- 2+ years in the pharmaceutical industry, in marketing and/or digital marketing.
- Digital marketing experience required, including confidence with related analytics tools.
- Experience with KOL engagement and HCP marketing experience a plus.
- Hands-on approach with the ability to manage projects end-to-end.
- Proven track record of managing omnichannel campaigns and related analytics tools.
- Creative problem-solving and the ability to think outside the box to develop innovative solutions.
- Excellent collaboration skills with internal teams and external partners.
- Analytical and focused on optimizing outcomes.
- Resourceful, adaptable, and highly organized, with a proactive attitude.
- Strong communication and relationship-building skills.
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