Marketing Quality Assurance Analyst - #111118

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.

Find our story here: About Meridian

We’re seeking a Marketing QA Specialist with an eye for detail to lead our quality assurance efforts. In this role, you will be responsible for setting up and executing quality control checks, processes, and checklists utilizing automation tools to drive better quality in Marketing Automation. As a member of the Marketing Technology team, you will also be supporting both the asset and communication (e.g. emails, online banking messages) development and execution.

Your interpersonal skills will be important for this role. The Marketing QA specialist will have the ability to interact with internal and external stakeholders to articulate defects and steps to recreate them while collaborating to resolve discovered problems.

Meridian has high-reaching growth aspirations, and quality execution is pivotal for Member experience. This role is critical to the success of our business and is a great opportunity to optimize our quality control processes and communications.

Please note: This is a 12-month contract

In this role you will:

Quality Control

• Setting up and executing quality control checks and processes utilizing automation tools to drive better quality in Marketing Automation.
• Utilizing test tools to review communications on various devices and platforms before deployment and validating personalization elements in communications.
• Working closely with Marketing Analytics to verify data processes are optimized and performing database and suppression list checks to continually validate data.
• Continually driving quality in the developed solutions through the management, development, and execution of all aspects of Quality Assurance controls.
• Collaborating with the MarTech team members to solve issues found in the execution of Marketing Automation tasks and clearly articulating defects and steps to recreate them.

Marketing Automation:

• Using Microsoft Dynamics 365 CRM to build and deploy QA automation processes and develop and execute automated tests.
• Collaborating with the MarTech team members to improve quality in developed solutions and continuously monitoring and optimizing the effectiveness of QA processes.
• Development and execution of assets and communications in the Dynamics 365 and supporting weekly and daily unsubscribe processes to ensure alignment against Meridian’s CASL policy.
• Supporting development of simple Journey builds including validation of trigger logic and workflows with other MarTech team members.
• Building and testing data capture forms to support Marketing campaigns

Effectiveness & Reporting:

• Analyzing data to identify trends, patterns, and areas for improvement and collaborating with cross-functional Marketing team members to continually improve the quality of Member/Prospect key performance indicators (KPIs).
• Collaborating with campaign strategists on quality process improvements for campaigns and presenting findings and recommendations to the Senior Manager, Marketing Technology and other stakeholders.
• Continuously monitoring and improving the effectiveness of reporting processes to drive better decision-making and quality and documenting and updating new and existing QA processes.
• Training stakeholders on new processes as required

We’d love to work with you if you have the following skills and abilities:

• 3+ years of experience within a Quality Assurance (QA) role, preferably in the Financial Services sector.
• Undergraduate degree (or greater), or equivalent work experience, in Technology, Marketing, and/or Business.
• Experience working with Marketing Automation and CRM platforms, such as Dynamics 365, Acoustic, Adobe or SalesForce.
• Expertise in the management, development, and execution of all aspects of Quality Assurance controls, processes, checklists, reports, and audits to continually drive quality in the developed solutions.
• Experience working with data analytics and providing critical summation on how the data can be improved through qualitative analysis.
• Experience using QA automation tools to build and deploy automation processes.
• Experience with building out email communications and web forms using HTML, CSS, and Javascript an asset.
• Ability to manage external partners and ensure QA work carefully reflects documented issues.
• Must have knowledge of communication compliance best practices (CASL, PII, CAN-SPAM, GDPR).
• Advanced user of Microsoft Excel, Power BI, PowerPoint, and other key Microsoft Office tools

Office Location: Toronto OR St. Catharines Corporate Office

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is very important to us.

What's in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your candidates and clients!
• You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world
• Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues
• This isn't your typical "corporate" job. We work hard and we have fun!

Who we are:

Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 360,000 Members. Meridian has more than 75 years of banking history and is 100% owned by its members. With 89 retail branches and 15 Business Banking Centers across Ontario and $ 30B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2000 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life.

Find our story here: About Meridian

Experience the Difference!

Meridian is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.

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