Marketing Specialist - #191115

Description

Marketing Specialist

Vernon, BC

Role Description

The Marketing Specialist is a dynamic, results-driven professional responsible for coordinating and executing marketing initiatives for Kal Tire’s Mining Tire Group (MTG). This role plays a key part in implementing marketing campaigns, managing digital platforms, and coordinating internal and external efforts to support MTG’s marketing objectives. It requires foundational knowledge of marketing principles, digital measurement paired with excellent communication skills, and the ability to work both independently and collaboratively. This 1-Year, Temporary Full-Time Maternity Leave coverage will be based out of our Vernon, BC office.

Responsibilities

Advertising / Media Relations

• Coordinate the execution of media buys, ensuring ads are developed and delivered on time
• Monitor and assess the performance of paid media campaigns across platforms, ensuring accurate tracking and delivering actionable insights
• Support media relations with tracking and supply photo requests
• Post all earned media on the MTG external website and the internal marketing SharePoint site
  
  

Marketing

• Ensure timely production and distribution of marketing materials
• Support international team members with graphic requests including regional trade show assets, presentations, videos and other design-related materials
• Maintain the internal marketing SharePoint site
• Support MTG trade show preparation through contributing to end-to-end logistics including booth planning, vendor coordination, and asset preparation
  
  

Digital Marketing and Website

• Manage the day-to-day of the MTG LinkedIn page, including content planning support, development, publishing and engagement
• In collaboration with internal team, plan, execute and optimize paid LinkedIn and Google Ad campaigns aligned with regional and international objectives
• Maintain and update the MTG WordPress website, including the management of multi-language content and publication of new material
• Monitor, analyze and report on website and campaign performance using Google Analytics 4, delivering insights and recommendations to internal stakeholders
• Liaise with external vendors to support marketing execution, ensuring consistency with Kal Tire’s brand standards and messaging
  
  

Other

• Development of a monthly report of website, campaign and LinkedIn activities (organic and paid)
• Collect and curate stories from international teams for the bi-monthly MTG newsletter; improve newsletter design and manage the translation, production, and distribution process
• Manage business card requests from across the Mining Tire Group
• Coordinate all translation needs (using external translators)
• Invoice processing and budget tracking
• Support other marketing-related initiatives as required
  
  

Job Requirements

Work Experience

• 3-5 years of experience in a marketing role, preferably in a B2B environment
• Experience executing digital marketing campaigns and managing social media platforms
• Experience coordinating trade shows, events, and vendor relationships considered an asset
• Proficiency in online marketing platforms such as LinkedIn, Google Ads, and Google Analytics 4
• Strong working knowledge of SharePoint, Microsoft Excel, PowerPoint, and Word
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Familiarity with WordPress or other CMS platforms is an asset
• Spanish and/or French language skills considered an asset but not required
  
  

Education

• Post-secondary education in marketing, communications, or business
  
  

Special Requirements

• Ability to travel as required
  
  

What We Offer

• The target compensation for this role is $66,528 - $75,600 per year based on experience
• Employee Assistance Program
• Positive work culture, opportunities for growth and development, and work-life balance
• Opportunities for professional development, such as training programs, mentorship, and tuition reimbursement
  
  

To be considered for this position at this time, candidates must be legally eligible to work for any Canadian employer.

Solving our customers’ automotive challenges and making a positive impact - It’s how we roll, and it’s been that way since Tom Foord opened the doors to Kal Tire in 1953 in beautiful Vernon, BC. Over the years, we’ve become a trusted partner for large and small industries and fleets across Canada. Our customers rely on our expertise, our make-it-happen approach to service, and our lineup of the most trusted tire brands in over 260 retail locations coast to coast. Kal Tire is also the largest truck re-treader in Canada, with 11 retread facilities across Canada and internationally, and has a state-of-the-art tire recycling facility in Chile, where 40% of the weight of scrap tires is recycled to return to mines as an alternative fuel. In addition, Kal Tire’s Mining Tire Group is an international leader in mining tire service and supply, servicing more than 150 mine sites across five continents. Kal Tire offers a culture that fosters inclusion and respect. We are committed to providing accessible employment practices in compliance with the AODA and AMA. Accommodation requests can be made at any stage of the recruitment or employment process. Applicants are asked to make their needs/requirements known.