Brand Marketing Lead, FIFA

Electronic Arts
Full time Full day
Vancouver, BC
The EA SPORTS FIFA Brand Marketing Lead develops and executes creative marketing activations for the EA SPORTS FIFA Brand across the North American market, with a focus on building player relationships, strengthening league and club partnerships, and delivering on brand goals. The Brand Marketing Lead will report to the Senior Brand Marketing Manager


Develop EA SPORTS FIFA North America marketing campaign that achieves our commercial goals. Responsibilities include research/insight discovery, strategy development, activation development, and budget allocation

Manage campaign activations. Responsibilities include budget tracking, legal approvals, and activation measurement

Lead North America club/league partnerships to connect with soccer fans across the region

Manage our agency partners, contractors, and freelancers. Responsibilities include daily communications, briefing, and activity tracking

Uncover and apply compelling data/insights


Exhibit expertise in North American soccer culture. You understand the sport (from grassroots to pro, domestic and international) and have a passion for soccer's future potential in North America

Passion for and expertise of North American soccer culture and EA SPORTS FIFA as a player and possess an understanding of our player experiences including FUT, VOLTA Football, Career Mode, Pro Clubs, and others

Possess strategic marketing skills, including experience developing insight-driven, omni-channel marketing campaigns/activations for the world's leading brands

Be a creative thinker. You relish the creative/ideation process and have experience writing briefs for creative teams, agencies, and partners

Act as a collaborative partner. You can balance the needs of our business with those of our partners

4+ years experience working in a strategic marketing function at a brand or agency. Sports experience is a plus

2+ years experience developing creative marketing activations/campaigns for the world's leading brands

Understanding of North American popular culture, consumer behavior, cultural trends, and engagement opportunities

Ability to manage, influence, and work with multiple teams/partners across varying disciplines and time zones to achieve our goals

Exceptional verbal, written, and deck-building capabilities

Be hard-working, curious, positive, passionate, adaptable, ambitious, respectful, confident, prepared, and collaborative.

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