Product Marketing Manager - #189189
Venn (formerly Vault)
Date: 1 week ago
City: Toronto, ON
Contract type: Full time
About Venn
Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives.
We've raised an $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.
What You'll Be Doing
Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives.
We've raised an $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.
What You'll Be Doing
- Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
- Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
- Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
- Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
- Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
- Lead go-to-market strategies and execution for new product launches.
- Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.
- 3+ years of experience in B2B product marketing or a similar role (startup experience preferred).
- Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
- Proven ability to craft strategic messaging and high-quality content.
- Experience optimizing website content, SEO, and conversion rates.
- Ability to analyze data, run experiments, and iterate based on insights.
- Excellent copywriting, editing, and storytelling skills.
- Strong cross-functional collaboration skills, especially with product and sales teams.
- Ability to manage projects end-to-end, working with internal teams and contractors.
- Experience at an early-stage or fast-growing startup
- Experience at a fintech
- Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth
- Comprehensive coverage of medical, dental, and vision insurance
- Opportunity to shape the future of business banking in Canada and beyond
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