Sr. Manager, Marketing - #192032

Job Description

Join The Hoya Vision Care Canada Team!

For over 60 years, HOYA Vision Care has been a passionate leader in optical technology innovation. As a manufacturer of high quality, high performing eyeglass lenses, we continuously aim to bring the best possible vision care solutions to eye care professionals.

We are currently hiring a Sr. Manager, Channel and Communications to join our Mississauga Marketing Team! This is a hybrid role with 3 days onsite and 2 days remote.

What You’ll Do

• Develop strong industry, sales, and customer knowledge in close partnership with the commercial team, including competitor insights, optical industry trends, and a deep understanding of the sales process and success factors.
• Leads channel program and promotion strategy and planning, including development of go-to-market campaigns and strategic account initiatives.
• Work closely with the commercial team in order to strategize, plan, and execute channel customer programs and to develop turn-key marketing strategies and tactics to ensure the success of the sales team in the field.
• Set industry trade & internal event strategy, focusing on larger national show, the national sales meeting, and a regional show strategy that supports the Sales initiatives.
• Lead external trade communications strategy, including digital and social campaign, PR, and media opportunities in support of the HOYA Vision Care family brands, including HOYA and Pentax.
• Create Key Accounts and Strategic marketing campaigns to drive growth and partnership with large, partnered accounts, including marketing initiatives, customized programs, and customer specific trade events.
• Lead the development of the ECP and Marcom marketing budgets and ensure yearly spend falls within budget parameters in partnership with Finance.
• Ensure accurate and on budget reporting of all expenses.
  
  

Qualifications

• Bachelor’s degree in Marketing, 7-10 years related experience; or an equivalent combination of education and experience.
• Proven experience in both Channel and Communications Management gained in a fast-paced multi-national environment.
• Proven experience in a leadership role working with executive management as well as leading a team.
• Strong relationship-building skills with the ability to engage executives and key stakeholders.
• Proficiency in analytical tools and software applications (e.g., Power BI).
• Optical industry or healthcare experience highly preferred
• Willingness to travel up to 10% of the time
  
  

About Us

HOYA Group: Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions. In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text-to-speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.

HOYA Vision Care: As a global leader in optical technology, HOYA Vision Care is dedicated to providing innovative vision care solutions for every stage of a patient’s life. A steadfast partner to Eye Care Professionals around the world, it stands at the forefront of optical excellence. With a global presence, consisting of 43 laboratories and a growing team of 20,000 employees, HOYA Vision Care delivers innovative lenses and other vision care solutions to millions of people in 110 countries.

We focus on a better tomorrow, today. You can become part of our story. HOYA Vision Care is the place where you can act according to your strengths and evolve according to your aspirations. It’s a place where you can shape the way you work, guided by our CLEAR Values, and empowered by generations of expertise. You can get involved in our sustainability initiatives and choose to become a One Vision ambassador. You can give back the gift of sight to people all over the world by deciding to work with us.

We welcome people who challenge us to become better, who share our sense of purpose and who embrace growth so that our vision and mission align. We invite you to find out more, and together we can continue to provide vision for a lifetime.

About The Team

Driven by a passion for partnership as well as innovation, HOYA has been a partner to Eye Care Professionals for over 75 years, enabling them to give people the greatest gift, the gift of vision. We provide Eye Care Professionals with the lenses, consultation solutions and other services that help them to develop their practice while changing the way people see the world. We see them as visionaries, and everything we do is for them. Founded in Japan in 1941, today, HOYA has a presence in over 80 countries across the globe.