Director, Global Brand Management - #194856

Requirements

Description & Requirements

who we are:

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The Global Brand Management team leads lululemon's brand strategy and expression across the globe. Within the team, the Performance & Innovation vertical is responsible for crafting and executing the brand vision for key performance categories: Running, Training, Tennis, Golf, and Yoga. This group partners deeply with Product, Go-to-Market, Innovation, and Creative teams to bring purpose-driven storytelling to life in a way that builds brand love and cultural relevance.

a Day In The Life

As the Director, Brand Management – Performance & Innovation, you will:

• Lead the development of brand strategies for Running, Training, Tennis, Golf, and Yoga aligned to lululemon’s purpose, business priorities, and product roadmaps.
• Translate category strategies into brand storytelling moments, creative briefs, and integrated campaigns across channels.
• Partner with Product, Innovation, and GTM teams to identify key products, innovations, and seasonal priorities for global storytelling.
• Guide campaign and creative development from brief through execution—ensuring alignment, consistency, and performance.
• Deliver seasonal playbooks and storytelling toolkits that equip global and regional teams with clear, compelling narratives.
• Define KPIs and lead post-campaign analysis to inform future work and improve impact.
• Collaborate with cross-functional partners on brand calendar planning, resourcing, and execution.
• Lead and mentor a growing team of category brand managers.
  
  

Qualifications

• 10 years of experience in brand strategy, category marketing, or integrated brand management—ideally in apparel, performance, or lifestyle brands.
• Experience in building and scaling global brand campaigns and product storytelling across multiple channels.
• Deep understanding of performance consumer culture in categories like running, yoga, and training.
• Strong collaborator with a proven ability to influence and lead cross-functional partners.
• Ability to think strategically and execute with clarity, creativity, and precision.
• Experience managing agencies and internal creative resources.
• Passionate about brand building, storytelling, and community connection.
  
  

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
  
  

Additional Notes

Immigration support is potentially available for this role.

Compensation And Benefits

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from  $157,400 - 206,600 CAD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.  

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
  
  

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace Arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.